White-label software for the trades

Built on real roofs.Branded as yours.

Five field-tested products for roofing and trades companies, deployed under your brand, your domain, and your data.

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Crew21 people operations dashboard branded for a demo plumbing company, showing headcount, pending time off, and a recruiting pipeline
Crew21, running under a demo client's brand.
Suite
Five products, plus custom builds
Tenancy
An isolated workspace per client
Hosting
We deploy, monitor, and update
Origin
Built inside a working roofing company

Five products, ready to wear your logo

Take the whole stack or start with one. Each runs standalone or alongside the others, and every screenshot below is a live demo workspace carrying its own brand.

Flagship

Crew21

People operations end to end: a recruiting pipeline, onboarding, time off and reviews, contracts and certificates of insurance, tools and equipment tracking, plus QR marketing campaigns and a built-in AI assistant.

Recruiting ATSOnboardingTime off and reviews Contracts and COITools and equipmentQR marketing AI assistant
Work Hut 21 owner dashboard showing revenue, pipeline stages, and accounts receivable tiles

Work Hut 21

The command center: leads, jobs, insurance claims, billing, e-signatures, and customer portals in one workspace.

CRM and jobsClaims centerBilling and ARE-signatures
Vision21 executive snapshot showing completed revenue, close rate, top reps, and top ZIP codes

Vision21

Contractor intelligence: revenue and rep analytics, carrier and adjuster intel, ZIP-level heat, and an AI analyst that reads your own data.

Exec dashboardsCarrier intelZIP and storm heatAI analyst
Train21 training dashboard branded for a demo roofing company, showing course modules and progress

Train21

Sales and field training with course modules, quizzes, certifications, streaks, and AI role-play against tough homeowner personas.

Course modulesCertification quizAI role-playLeaderboards
Hail Yes storm intelligence map showing hail swaths across Virginia and Maryland with peak hail size for a searched date

Hail Yes!

Storm verification from federal weather records: hail history for any address, swath maps, and digitally signed reports in your branding.

Address hail historySwath mapsSigned reportsCo-branded PDFs
Custom builds

Custom AI 21

Not everything fits a product. This is our build practice for trades businesses: claims and document intelligence grounded in your company's real files, scoped and quoted per project.

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  • Claims evidence packets that survive adjuster scrutiny
  • Estimate and supplement document analysis
  • Review pipelines for contracts and job files
  • Dashboards and workflow automation on your data

Your brand on every screen

Your customers and crews never see our name. They see yours, on your domain.

Pick your products

Take the full stack or start with one. Everything runs multi-tenant, with your workspace fully isolated from anyone else's.

We brand and deploy

Your logo, palette, and domain go in as configuration, not a paint job. We host it, monitor it, and ship updates to it.

Your team logs in

Crews, office staff, and owners get role-based access on web and mobile. To them, it is simply your company's software.

Built in the field, not pitched from a deck.

Every product here is in daily use inside a working roofing operation: real crews, real insurance claims, real storm seasons. We white-label software that has already survived contact with the trade, and we keep sharpening it because we depend on it too.

Put your name on it

Tell us your trade and what you want running under your brand. We will stand up a live, branded demo workspace for you.

Request a demo